20I am so excited to share that Scentsy has moved up 13 spots from 2010 in the DSN Global 100 to #20!! One noticable difference from Scentsy than the other companies? Net Sales Revenues were up 41% in 2011 compared to 2010. I can only imagine with the launch of Layer's by Scentsy and Sincerly Scent in 2011; what rank Scentsy will be in 2012?!?!

The Global 100 ranking is based on net revenue before commissions are paid and without any value-added tax. In DSN's research, they identified well over 100 companies that would qualify for the ranking; however, with the new standard in place, they applied a ranking to only those companies that submitted an RCF.


The following contains the preliminary ranking for the 2011 DSN Global 100, our annual list of the top revenue-generating direct selling companies in the world. The final ranking will be announced in the June issue of Direct Selling News.


Top 80

 

2011 Rank

2011 Revenue

2010 Rank

Net Sales Revenue (2010)

Company Name

Country / HQ

1 $11.3B 1 $10.9B Avon Products, Inc. USA
2 $10.9B 2 $9.2B Amway (Alticor) USA
3 $3.5B 5 $2.7B Herbalife Ltd. USA
4 $3.01B 3 $3.0B Natura Cosmeticos SA Brazil
5 $3.0B 4 $2.9B Vorwerk & Co. KG  Germany
6 $2.9B 6 $2.5B Mary Kay Inc. USA
7 $2.6B 7 $2.3B Tupperware Brands Corp. USA
8 $2.1B 8 $2.2B Oriflame Kosmetiek B.V.  Sweden
9 $1.7B 10 $1.5B Nu Skin Enterprises, Inc. USA
10 $1.6B 11 $1.3B Belcorp/L’Bel USA Peru
11 $1.1B 11 $1.3B Primerica, Inc. USA
12 $861M 14 $902M Ignite Inc. USA
13 $731M 17 $600M Telecom Plus UK
14 $720M 17 $600M Yanbal International Peru
15 $664M 31 $415M Ambit Energy, L.P. USA
16 $600M 22 $539M Amore Pacific  S. Korea
17 $582M 24 $517M USANA Health Sciences  USA
18 $555M New Era Japan
19 $550M 20 $553M ACN USA
20 $537M 33 $382M Scentsy USA
21 $515M 25 $500M Shaklee Corp. USA
22 $500M 25 $500M Pampered Chef Ltd.  USA
22 $500M 21 $545M PartyLite USA
24 $482M 87 $100M Thirty-One Gifts USA
25 $462M Market America USA
26 $434M Menard Japan Cosmetics Japan
27 $433M 44 $298M Cosway Malaysia
28 $420M N/A N/A DXN Holdings Bhd Malaysia
29 $400M For Days Japan
30 $370M 40 $333M KK ASSURAN Japan
30 $370M Betterway/Mistine Japan
32 $368M 37 $349M Nature’s Sunshine Products USA
33 $365M 32 $385M WIV Wein International AG Germany
34 $353M 35 $357M Arbonne International LLC USA
34 $353M 39 $337M Southwestern Company USA
36 $349M 45 $275M Neways USA
37 $345M 38 $345M NOEVIR Co., Ltd. Japan
38 $329M Pro-Health China
39 $320M 41 $307M LR Health & Beauty Systems Germany
40 $313M 46 $272M Eureka Forbes LTD. India
41 $290M 49 $245M Vivint, Inc. USA/Canada
42 $288M 50 $240M Charle Corp. Ltd. Japan
43 $278M Pure Japan
44 $262M 47 $256M Isagenix International USA
45 $250M 62 $200M 4Life Research L.C. USA
46 $232M 57 $217M PM-International AG Germany
47 $231M ViSalus Sciences USA
48 $230M 59 $210M Team National USA
49 $215M 73 $144M JapanLife Co. Ltd. Japan
50 $205M N/A N/A Viridian Energy USA
51 $201M 55 $228M Mannatech USA
52 $200M Faberlic Russia
53 $198M 69 $160M BearCere’Ju Co. Ltd. Japan
54 $185M 69 $160M Take Shape for Life/Medifast USA
55 $170M Apollo China
56 $169M Giffarine Skyline Unity Co.  Thailand
57 $167M Longrich China
58 $165M 66 $175M GNLD USA
59 $149M 59 $210M Nikken Global Inc. USA
60 $147M 76 $129M Enagic USA, Inc USA
61 $139M 72 $148M Sportron USA
62 $138M 91 $89M Advocare International, LP USA
62 $138M 68 $164M Univera USA
64 $125M 80 $111M ARSOA HONSHA Corp. Japan
65 $124M N/A N/A North American Power USA
66 $120M Unilever Network Thailand
67 $110M 77 $125M Tastefully Simple Inc. USA
67 $110M 92 $80M Fortune Hi-Tech Marketing  USA
69 $108M 88 $96M The Maira Co. Ltd. Japan
70 $102M N/A N/A Princess House, Inc. USA
70 $102M 92 $80M TriVita USA
72 $100M 79 $113M Creative Memories USA
73 $94M Organo Gold USA
74 $90M 89 $92M Vemma USA
75 $86M 82 $102M Kleeneze UK
76 $81M N/A N/A 5LINX Enterprises Inc. USA
77 $75M New Image International NZ
78 $74M 92 $80M Relìv International Inc. USA
79 $70M LifeVantage USA
80 $65M Jeunesse Global USA

 


To see the list from the DSN website, visit: http://directsellingnews.com/index.php/view/2011_dsn_global_100